Posts Tagged ‘SARE’

Innovations in Agricultural Marketing

Sunday, May 30th, 2010

Beltsville, MD Years ago, Indiana farmer Brian Churchill won a grant from the Sustainable Agriculture Research and Education (SARE) program to experiment with new pest management strategies on his 100 acres of sweet corn, melons, tomatoes and other produce. Scouting for pests, withholding routine spraying and building habitat for beneficial insects cut his insecticide use drastically. He decided to use that as a marketing hook by inviting chefs to an “expo” and opening a now-thriving farm stand.

“We drive the point home about using less chemicals all the time,” he said. “The customers keep coming back and bringing friends with them…Our farm has grown a lot since the grant.”

Marketing Strategies for Farmers and Ranchers, a 20-page bulletin recently revised by the Sustainable Agriculture Network, features innovative SARE-funded research in a range of marketing options, including additional resources for further information. Throughout, farmers and ranchers like Churchill share how farmers markets, CSA, tourism, direct-marketing, season extension, adding value, restaurants, and/or the Internet improved their bottom line.

Marketing Strategies is the latest of a series of publications that feature the most creative research funded by SARE.  Preview or download the entire publication at www.sare.org/publications/marketing.htm.

To order free print copies, visit www.sare.org/Webstore, call 301/504-5236 or email san_assoc@sare.org. Agricultural educators may place orders for print copies in quantity at no cost.

“Marketing Strategies for Farmers and Ranchers” was published by the Sustainable Agriculture Network (SAN) for the Sustainable Agriculture Research and Education (SARE) program. SARE is a program of the Cooperative State Research, Education, and Extension Service (CSREES), USDA, and works with producers, researchers and educators to promote farming systems that are profitable, environmentally sound and good for communities.  SAN operates under a cooperative agreement between CSREES and the University of Vermont and the University of Maryland to develop and disseminate information about sustainable agriculture. For more information about SARE grant opportunities and other SAN resources, visit www.sare.org.

Farm-to-Fork Presents at SARE Visalia Conference

Monday, December 14th, 2009

Tisha Casida Presents at SARE Visalia, CA Conference

SARE Curriculum Update

Sunday, March 8th, 2009

SARE Curriculum as of March 6, 2009

See Our Progress! This is the actual link to our curriculum as it is now. On March 20th, 2009 we will present to 75 young minds at the Sangre de Cristo Arts & Conference Center.

SARE Grant

Monday, November 24th, 2008

Issue Statement

At the past Western SARE Conference in Albuquerque, there were several issue areas discussed – one of those was getting the youth involved in agriculture – teaching them from where their food comes, how it is raised and produced, and understanding the supply chain, including their purchasing selection as consumers.

There is a tragic lack of education within the school system when it comes to educating our youth about agriculture, the above-mentioned components of agriculture, and the deeply interrelated nature of our communities with the agricultural communities that surround and support them. Sometimes this relationship is can be followed in a concept termed “Farm-to-Fork.” Unfortunately, students and teachers do not always have the luxury of time and funds in order to fully develop the understanding of the this deep relationship, and we are suffering the consequences of poorly educated urbanization and fast-food entrenched decisions that negatively impact our dwindling farming communities as well as the overall health of our nation. Because agriculture is not a large part of the classroom, the crucial need for an educational component that shows the students the supply-chain of our food system is growing rapidly.

The effects to both the youth and the producers to have a program that allows these two groups of people to connect on the farm, learn about the processes, and be an active part of the Farm-to-Fork process are essential for the survival of the local farms that must continue in our communities. The students will someday become the purchasers and voters that will shape the community direction, and proper education is mandatory to ensure that successful community development can walk alongside the agricultural communities that helped found this nation. Relationships and deeper understanding of the producers will enable the consumers to support their neighbor producers before seeking sources from farther way areas. Additionally, these purchasers will decide to support the needs of the local producer when they understand the particular challenges that may arise. This relationship will continue to benefit both the producer and the student throughout their purchasing and producing years.

We are proposing to develop a curriculum for used in multiple elementary and middle schools in South-Eastern Colorado. This curriculum would be developed by our five producers and the other mentioned cooperators and through the coordination and relationship among community members and educators. This curriculum would be implemented in two classrooms per school and allow for the students to take various trips out to the producers’ land as well as be able to participate by growing their own produce, and being an active part of the agriculture operations. Funding for the curriculum must be sourced outside the school systems to allow for the fullest development of the programs unhampered by annual academic budgets already stretched thin. The development of the curriculum, and its expected success, will help herald in the opportunity for other schools to look again at reaching out to the local agriculture community and reignite the supportive and interdependent relationship that all communities – regardless of how urban or rural – are with their surrounding agriculture businesses. Everyone benefits from a curriculum that seeks to educate our youth in order to guarantee our legacy and endurance into the years to come.


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